Digital product strategy and implementation for a campaign expanding access to affordable internet and essential devices for kids in California. The goal was to get low-income kids living in CA connected to high-speed internet in order to participate in remote learning during the COVID-19 lockdown.

We pressured internet providers to lower costs, raised money to donate devices, and then spread awareness of their availability through local news outlets (6sec, 15sec, 30sec videos) and an online digital toolkit including downloadable content like social media graphics, recommended copy, and flyers in six languages for teachers and Gov’t Representatives to share with parents.

The campaign resulted in $6B in the 2021 California budget to build critical broadband infrastructure throughout the state. This infrastructure will ensure all Californians regardless of geography, income, class, race, or zip code are connected to high-speed broadband internet.

Includes branding, website, flyers, social media graphics, and videos.

Designed while working at Tom Steyer PAC in collaboration with NextGen Policy and the CA Governors office.