NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.

The 2018 Voter Guide campaign was our last hurrah to ensure young people received district-specific information on the candidates running, where they stand on the issues they care about, and information about ballot initiatives in their state. We printed over a million copies of 43 unique voter guides that were handed out to young voters across 11 swing states. In addition, we created digital ads, and videos to reach young people online.

Role: Art Direction/Design