NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As the Design Director of a design team rapidly designing new campaigns for the 2018 presidential campaign, my focus was to ensure that my team remained inspired to create engaging content that stood out against the many political campaigns of 2018.
Designed while leading Design at NextGen America.
1-5) Get out the vote campaign to motivate young voters to entice them to 1) locate their polling place 2) vote early in their state because they can 3) learn more about specific propositions on the ballot in their state. 4-5) Vote! (Design/Art Direction: 1st & 3rd concept, Art Direction: 2nd, 4th, & 5th concept)
6: Scott Pruitt opposition campaign. (Art Direction)
7-8: Blue Wave volunteer campaign launch. Instagram story and FB graphic shown. (Art Direction)
9: ProChoice Instagram asset for NextGen Arizona. (Design/Art Direction)
10: We are still in campaign to mark one year since Trump announced his intention to pull out of the Paris Agreement. Since then 2,700+ leaders from cities, states, businesses, and colleges stepped up to deliver on America’s Pledge to Climate, reducing emissions to lead us towards our Paris goals. (Design/Art Direction)
11: GOP tax day facts campaign. Instagram story shown. (Design/Art Direction)
12-15: Social campaign showing how online content may be subject to surveillance if the Net Neutrality bill is passed. (Design/Art Direction)
16: Campaign to entice users to donate. (Design/Art Direction)