HyperVelocity Consulting is on a mission to help teams increase the speed and ease of collaboration, productivity, and value creation. As a full-service Atlassian consultant, they offer licensing, agile and scaled agile consulting, training, and support to make sure you have all your Atlassian needs covered.
I support HyperVelocity Consulting regularly with branding and identity evolution, print support, web design, digital marketing, UX, and content writing.
Climate 100 is on a mission to re-establish California as a global leader on climate through political advocacy, coalition building, and sound climate policy.
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As lead creative, I developed the branding, identity, and digital presence to establish Climate 100 as the source for Californians to press their leaders to take bolder action on climate.
I continue to develop digital marketing, infographics, reports, and presentations to educate and engage climate constituents.
Hedge Coffee is a specialty coffee roaster based in San Francisco. They roast the most fruit-forward, flavorful beans in the city, source sustainable beans, and get to know the farmers who produce them. They create a community around unbelievable coffee.
When Hedge asked for posters promoting the event, I was overjoyed. I took a raw punk approach with a classic duotone palette using their brand colors, hand-drawn lettering, and imagery based on the theme of the event and its location.
The Arcade Flyer was posted on Instagram a day prior to the event and garnered 171 likes and 10 conversations.
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
During this Get Out the Vote campaign for the 2020 Presidential election, we registered over 1.4M young people to vote, spoke to over 10.5M of them through chat, messaging, and social media, and got 4.6M of them to the polls — leading the largest youth voter turnout in our nation’s history.
As I led the design for one of the most divisive presidential campaigns in history it was important that our community had all the information they needed to vote clearly and simply.
Our goal was to design bold, bright, trendy graphics that harked back to the ’90s to stand out against the onslaught of political media on all sides.
Digital product strategy and implementation for a campaign expanding access to affordable internet and essential devices for kids in California. The goal was to get low-income kids living in CA connected to high-speed internet in order to participate in remote learning during the COVID-19 lockdown.
We pressured internet providers to lower costs, raised money to donate devices, and then spread awareness of their availability through local news outlets (6sec, 15sec, 30sec videos) and an online digital toolkit including downloadable content like social media graphics, recommended copy, and flyers in six languages for teachers and Gov’t Representatives to share with parents.
The campaign resulted in $6B in the 2021 California budget to build critical broadband infrastructure throughout the state. This infrastructure will ensure all Californians regardless of geography, income, class, race, or zip code are connected to high-speed broadband internet.
Includes branding, website, flyers, social media graphics, and videos.
Designed while working at Tom Steyer PAC in collaboration with NextGen Policy and the CA Governors office.
Tom Steyer ran for President to put climate and racial justice at the heart of our political policies and conversations as a nation. The only problem was that most people had no idea who he was.
As Design Director for Tom Steyer’s Presidential campaign, I hired, mentored, and led a team of five designers to build the brand. While we built Tom’s brand, we focused on telling the story of Tom as a father, husband, son, and climate activist. We talked about his policies, mission, and experience working to make the world a better place for all.
We developed internal and external print, digital, social, email, and web products for HQ and field teams nationwide to educate and build energy and momentum around Tom’s climate, economic, and racial justice policies.
We reached over 50M voters across all ads on FB, acquired 595K new supporters, and 134K donors with 3B impressions on FB, Google, Twitter, and other social formats. We designed over 400 out-of-home products, 166 merch products, 290 organic social graphics, 87 unique landing pages, 80 email layouts, including custom email graphics, and a brand and video style guide. In addition we designed over 40 custom-designed Canva templates for field teams across the US to use for rapid-response creative. Environment designs were the cherry on top for each field office to drum up excitement for the campaign everyone was working so hard on.
Identity for partnership between Latino Victory Fund and NextGen America. The American Dream Project is a partnership that invests in Latino candidates so that the faces and voices of Latino communities are reflected at every level of government and in the policies that help drive the country forward. (Art Direction/Design)
Instagram gif animation designed by Kristie Wu. Art Direction: Jennifer Bagheri
Women's & men's spring 2016 marketing emails for BR.
Banana Republic is a timeless clothing brand focused on thoughtfully designed classics inspired by travel.
Our goal was to tease out each season’s newest arrivals and inspire Banana Republic email subscribers with compositions that directed shoppers to collections, styling tips, and must-have items.
Instagram series on substance abuse and mental health. The goal was to raise awareness and provide resources for people to take action and get support.
Part two (shown here) focuses on stigma, which makes recovery so very difficult for those suffering from addiction. This series defines stigma and its troubling effects on those who need treatment and provides solutions for reducing stigma and supporting those who need it.
BOW is a design collaboration between designers Nella Ocampo, Kristie Wu, and myself. Designed, illustrated, and Art Directed.
Branding, site, and email design proposals for the 2018 Global Action Climate Summit hosted by California Governor Jerry Brown. The summit brought together non-state leaders in the climate field including elected leaders at the state and local levels to discuss issues surrounding climate change and to focus on keeping up the Paris agreement.
Designed while leading design at NextGen America in collaboration with NextGen Policy.
The U.S. was hit with 3 billion-dollar climate-related disasters in the first three months of 2018. It’s no wonder NextGen America as well as organizers nationwide wanted to head to the streets to call for real action on climate.
These social posts and posters were printed and shared with climate organizers nationwide to call for swift transition to renewable energy in order to stave off the various perils of climate change.
The San Francisco march, which called for California governor Jerry Brown to end fossil fuel extraction in the state, attracted around 30,000 people.
My client was celebrating her father's 75th birthday and wanted to surprise him with a cooking party. She wanted everyone to wear custom-made aprons that showcased her Dad, Chip.
The retro lock-up, with Chip’s hand-drawn portrait and the location of his infamous kitchen, harked back to French kitchen design from the 1970s.
An on-going suite of downloadable graphics for Need to Impeach, an organization dedicated garnering support and pushing for the impeachment of Donald Trump. We created a wide range of styles of graphics from aggressive to more positive to appeal to a range of voters. We then encouraged them to share their support with friends, family and their members of congress to create a groundswell of support for impeachment on social networks. 1-3, 5-6: Art Direction/Design 4, 7-8: Art Direction
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As Design Director, my focus was to ensure that the website was bright and inviting to our young audience, intuitive to navigate, and stood out against the many progressive political organizations.
Designed while leading Design at NextGen America.
Branding, swag, signage, and training manuals for Camp NextGen — a three day training workshop for NextGen America organizers to collaborate and get trained on the best practices for organizing the youth vote.
Designed while working at NextGen America.
Branding proposals and final identity for Need to Impeach.
Need to Impeach was an organization founded by Tom Steyer that accrued over 8 million subscribers dedicated to impeaching President Donald Trump. Need to Impeach provided a path for supporters take action and push their members of congress to move forward with impeachment proceedings.
BOW collaboration took a moment to reflect on 2020 with a photographic diary of our lives in these unusual times.
This was mine:
"I never knew grief like this, collectively or personally. I've found moments of release and joy through observation/curiosity, connection, personal care, and reflecting on the gratitude I have for family, friends, and the world around me."
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As the Design Director of a design team rapidly designing new campaigns for the 2018 presidential campaign, my focus was to ensure that my team remained inspired to create engaging content that stood out against the many political campaigns of 2018.
Designed while leading Design at NextGen America.
1-5) Get out the vote campaign to motivate young voters to entice them to 1) locate their polling place 2) vote early in their state because they can 3) learn more about specific propositions on the ballot in their state. 4-5) Vote! (Design/Art Direction: 1st & 3rd concept, Art Direction: 2nd, 4th, & 5th concept)
6: Scott Pruitt opposition campaign. (Art Direction)
7-8: Blue Wave volunteer campaign launch. Instagram story and FB graphic shown. (Art Direction)
9: ProChoice Instagram asset for NextGen Arizona. (Design/Art Direction)
10: We are still in campaign to mark one year since Trump announced his intention to pull out of the Paris Agreement. Since then 2,700+ leaders from cities, states, businesses, and colleges stepped up to deliver on America’s Pledge to Climate, reducing emissions to lead us towards our Paris goals. (Design/Art Direction)
11: GOP tax day facts campaign. Instagram story shown. (Design/Art Direction)
12-15: Social campaign showing how online content may be subject to surveillance if the Net Neutrality bill is passed. (Design/Art Direction)
16: Campaign to entice users to donate. (Design/Art Direction)
Digital campaign aimed at educating voters about how the bail bond industry traps low-income people of color and ruins lives. The campaign encouraged viewers to call their legislators to support bail reform in CA.
Shown: Facebook Canvas story, Instagram story, and paid ads.
Designed for NextGen America.
Tape cassette design, illustration, and hand-lettering for Flora y Fauna, a mixed tape on the Tapes from Gates music label. The mix is comprised of a range of underground psych, rock, folk, world, and experimental tunes all centered on the theme of plants and animals. Client: Christopher Bartus
Identity and assets for Napa Bookmine, a bookstore in downtown Napa, California as well as Standard, their kiosk bookstore in the Oxbow Market in Napa, California.
Client: Naomi Chamblin and Eric Haygard, owners
Tapes from the Gates is an underground tape label based in Jacksonville, FL that releases compilations and whole albums from hard-to find artists. Much like the fluid nature of the artists TFG represents, we went with an identity that can can adapt and change with a swirling cast of colors behind the lockup.
Identity proposals, the final wordmark, as well as a simple Squarespace site where fans can purchase tapes was created to jumpstart the TFJ community.
Identity, email invite, and banner design for the 10th anniversary of San Francisco restaurant Foreign Cinema. The concepts hark back to the raw collage aesthetic of DADA and pop art. Designed while working at Mende Design.
The final layouts as well as the initial sketch proposals are shown.
Art direction by Jeremy Mende. Client: Bruce McDonald
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As Design Director of a design team rapidly designing new campaigns for the 2018 presidential campaign, my focus was to ensure that my team was inspired to create content that was engaging and stood out against the many political campaigns of 2018.
1-6: Day of Action college campaign (Art Direction). In this campaign, we commissioned custom illustrations to highlight our organizers in the field as heroes of change.
7-9: Trump's opposition campaign in Republican-dominated districts in California. In this campaign, we made sure that young people knew which congress members were associated with Trump when it came to policy. We also encourage them to pledge to vote in the 2018 primaries. (Design/Art Direction)
10: Vote Gillum for Gov for NextGen Florida campaign. (Design/Art Direction)
11: State-specific vote motivation campaign — CA Instagram shown. (Art Direction)
12-14 Pledge to vote campaigns. (Art Direction)
15-16: Coastal Drilling in CA awareness campaign (Design/Art Direction)
17-18: Oregon Carbon Tax awareness campaign
Banana Republic is a timeless clothing brand focused on thoughtfully designed classics inspired by travel.
From 2009 - 2016, I managed the design studio at Banana Republic. I also led monthly brainstorms where we developed a range of site and email concepts to rethink, redefine, and evolve our design aesthetic over time. Here are a few email and site concepts I worked on.
Designed while working at Banana Republic.
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
The 2018 Voter Guide campaign was our last hurrah to ensure young people received district-specific information on the candidates running, where they stand on the issues they care about, and information about ballot initiatives in their state. We printed over a million copies of 43 unique voter guides that were handed out to young voters across 11 swing states. In addition, we created digital ads, and videos to reach young people online.
Role: Art Direction/Design
Lascivious letterforms created by sculpting and hair-spraying actual hair. Published in Graphic Design: The New Basics by Ellen Lupton and Jennifer Cole Phillips.
Designed while attending Maryland Institute College of Art.
In 2007, I was chosen to be one of four Chronicle Books Fellow. I packed up my car and moved to beautiful San Francisco to design books. I still haven’t left. I have broadened my scope of design since then, though!
Here are a couple of books I designed during the six-month fellowship.
Golden Gate Bridge
Book design for the top-selling coffee table book illustrating the history of the design and construction of the Golden Gate Bridge by architect Donald MacDonald. Designed while working at Chronicle Books.
1,001 Pearls of Yoga Wisdom
Book cover, spine, and back design for a guide to practical and philosophical aspects of yoga to complement any spiritual practice. Designed while working at Chronicle Books.
